Jenna started on camera as a SAG actress, at home in front of an audience long before she built one online. The Canadian-born entrepreneur came to Las Vegas and founded two media brands from scratch, with no outside funding: Off The Strip, a lifestyle publication for locals, and On The Strip, a travel-booking site for visitors.
Building both from the ground up taught her what makes content worth reading — original writing, a clear voice, and a real reason to come back. Today she coaches small-business owners on social-media strategy and studies at Harvard Extension School.
As Athena's Director of Digital Media & Content, Jenna helps the brands Athena works with grow an audience and make content that sounds like them — and gets found.